The following statement has appeared in various iterations over and over again on retail shopping sites and on TV news channels:
“This year, unlike most, there are only three weeks, instead of four after Thanksgiving and before Christmas.
In total, there are 6 less days than usual. That means that you need to be way on top of your shopping game, and you need to do it really quickly.” (source: Shefinds.com)
Reality Check: Technically, the statement made above is correct. However, not everyone waits till Black Friday to begin shopping and most stores are open 365 per year. Therefore the notion that consumers have six less shopping days is not a factual statement. This is nothing short of a clever marketing tool created by retailers in hopes of pulling shoppers into stores more often and earlier. Why? Because as most retailers are learning, more folks are choosing to shop online and skip the long lines at the cash registers.
Here are the calendars for 2011-2013. Count the days between Nov. 28 and Dec. 25th. There are 26 days in 2013 and 32 in 2012 and 2011. Why? Because Thanksgiving always falls on the fourth Thursday in November.